CALLING ALL ENTREPRENEURS & DESIGNERS ARE YOU LOOKING FOR A PLATFORM TO TAKE YOUR PRODUCTTO A GLOBAL MARKET?
But how do you get the world to stand up and take notice of your latest idea? If the retail industry is your target market, then your next big break could be just around the corner.
Introducing Innovation Pitchfest, an exciting initiative that provides designers the opportunity to expose Australian products to a global marketplace. Innovation Pitchfest is an international collaboration between European retail giant Tchibo Germany, Australian trade fair leader Reed Exhibitions and retail consultancy Nancy Georges, Magnolia Solutions.
The concept was launched at the Reed Gift Fairs and Life Instyle show in February 2015 and attracted substantial interest from innovators and designers alike, as talented Australian entrepreneurs pitched their ideas to a judging panel of industry experts in the hope of being named the Innovation PitchFest winner.
From 1-5 August 2015, Innovation PitchFest will be back at the Reed Gift Fairs Melbourne, providing entrants the opportunity for invaluable international promotion and manufacturing support, including exposure to the Tchibo global buying and manufacturing teams in Hong Kong, plus consideration for inclusion in Tchibo stores throughout Europe. According to Bastian Grafe, head of creative sourcing and cooperation for Tchibo Germany, Australian is an “untapped resource for product innovation and design.”
“We are delighted to once again be partnering with Tchibo and Magnolia Solutions to take Innovation PitchFest to the next level,” says Reed Exhibitions Group Director Sally de Swart. “The opportunity connect a well-respected global retail and manufacturer with innovative Australian wholesalers is a showcase of our commitment to retail development and our ongoing support of our industry.”
‘Innovation PitchFest is an exciting initiative to help support Australian businesses and expose them to the international marketplace,” adds Nancy Georges, The Retail Miss Fix-it, Magnolia Solutions. “No matter how innovative and strategic we are in Australia, our market and population remains limited. International markets exposure ensures local success and longevity.”
Winner of the Innovation Pitchfest launch event in February this year was Melbourne-based start-up OrbitKey, which provides a stylishly elegant and practical solution to everyday key carrying. “We believe that good design goes beyond the product alone,” says OrbitKey founder Charles Ng, “and winning the Innovation PitchFest competition earlier this year reinforced our philosophy about providing chic design solutions for practical everyday items.
“The opportunity to fly to Hong Kong to meet the Tchibo creative sourcing team and how they operate first hand was very eye opening. We also met the board members and directors to present our ideas and discuss how we can work together. One of the highlights from the trip was the retail safari organised by Tchibo, where we had the opportunity to visit many design and specialty shops that could potentially stock our products. We can’t wait to see the next line up of products and designers from the upcoming Innovation PitchFest event in August, it’s very exciting!”
One of the exciting additions to the upcoming Innovation PitchFest is the inclusion of entries from design students at an array of colleges such as COFA, Swinburn University, Enmore Design, UTS and the School of Colour & Design, just another way that Innovation Pitchfest recognises innovation and talent across all platforms and levels of expertise. Students in this category will compete for the inaugural IP Innovation Award.
CALLING ALL BUDDING ENTREPRENEURS, DESIGNERS & START UPS ENTRIES FOR INNOVATION PITCHFEST ARE NOW OPEN!
Innovation PitchFest will take place at the Reed Exhibitions Gift Fair from 1-5 August at ‘The Hub’, Melbourne Showgrounds, at 10:00am and 4:00pm daily.
Entrants will have the opportunity to ‘pitch’ their idea or design to a panel of experts.
Finalists will be selected from these series of pitches, with the winner being announced on Tuesday 5 August at 4pm.