Have you designed or invented a clever innovative product? We want YOU to Enter!!

Enter Innovation Pitchfest to:

  1. IP feb 2015 3Have access to world class manufacturing capabilities and expertise
  2. Have your product sold in Tchibo stores in Germany and northern Europe
  3. Spend 4 days & 3 nights in Hong Kong with Tchibo Executives
  4. Promote your product and business to Australia & the world
  5. Work with Business experts to take your business to the next level


Have You:

  1. Designed and produced a product already sold in the Australian Market?
  2. Designed a product but want to manufacture more cost effectively?
  3. Designed a product but not sure where to start to manufacture?


Reed Exhibitions, Tchibo Germany & Nancy Georges, Magnolia Solutions are working together to:

  • PROMOTE Australian products to the world
  • OFFER Australian businesses manufacturing opportunity with an experienced international manufacturer; using high quality materials, leveraging manufacturing economies of scale, who is also a retailer in Germany and Northern Europe
  • ATTRACT International buyers to Gift Fair and Life inStyle

Innovation Pitchfest Out of Towners


  • Reed Gift Fair and Life inStyle Exhibitors, August 2014 + February 2015 - eligible for first prize
  • Designers, Inventors & non-exhibitors - enter the Innovation section



THE WINNER (Exhibitors Only):

  1. Winning product submitted to the Tchibo Buying Team to be sold in their stores in Germany and Northern Europe
  2. Access to Tchibo’s world class Tchibo manufacturing plant, expertise and capabilities *
  3. Hong Kong trip with Tchibo, 4 days & 3 nights ~ to talk business, visit one of the busiest retail markets in the world and enjoy the sights & sounds of Hong Kong

* Winner may chose to utilise their existing manufacturing and not Tchibo's.

THE RUNNER UP (Exhibitors Only):

  • 4 Hour Power Meeting with Magnolia Solutions’ Nancy Georges, The Retail Miss Fix It, valued at $1210.00


INNOVATION AWARD (Non-Exhibitors Only):

  • 4 Hour Power Meeting with Magnolia Solutions’ Nancy Georges, The Retail Miss Fix It, valued at $1210.00
  • Course Credits - General Assembly



  • The winner isn’t the only business to benefit from the process, all Entrants will have access to the Tchibo manufacturing capability, fee free.
  • Promotion online and in all press releases and media.
  • Experience in the international market



Innovation Pitchfest will be held before the Autumn Sydney Life inStyle and Reed Gift Fairs.

Sydney : 16 February  : Intuit Quickbooks Sydney SBD: 10.00 am & 4.00 pm



Designers & Businesses ‘Pitch’ the features and benefits of their product in a series of Pitch rounds – each one eliminating Pitchers, ultimately ending with one Business standing!



  1. Christoph Honnefelder : Tchibo Director Products tchibo.de
  2. Bastian Grafe, Tchibo Director of Creative Sourcing & Co-operation tchibo.de
  3. Sally De Swart: Reed Exhibitions Australia Group Exhibition Director reedexhibitions.com.au
  4. Tara Dennis: Designer, Speaker taradennis.com
  5. Nancy Georges: Magnolia Solutions, The Retail Miss Fix-it magnoliasolutions.com.au
  6. Jayde Leeder, Creator of Little Paper Lane & Social Media Wizz littlepaperlane.com.au/



All businesses will be invited to submit their products or design innovation, either made or conceptual.

Product must be designed by the business.

We would love to see innovation and creativity in all submissions!!



  • Homewares
  • Lifestyle
  • Furniture

At this stage the PitchFest is not open for Fashion & Accessories.



The following will help you assess the viability of your submission. Consider the following:

  • Design Innovation and Originality • Sales Success and Commercial Viability
  • Unique to category • Presentation of Product and Packaging
  • Customer Appeal and Value
 • Marketing and Merchandising Activity
  • Innovation in Functionality
 • Quality of Manufacturing



31 JANUARY 2016:           Submission Deadline.

8 FEBRUARY 2016:           The TOP 20 Shortlist will be published

16 FEBRUARY 2016:         Shortlisted businesses will then participate in 3 levels of Pitching before the winner is announced

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