Innovation PitchFest is an international collaboration between European retail giant Tchibo Germany, Australian trade fair leader Reed Exhibitions and retail consultant Nancy Georges and has been created to introduce unique Australian designs and products to the international marketplace. 

Innovation PitchFest, a world 1st event now its second year, is a unique event that showcases Australian Talent, creating opportunities for Australian Designers and Businesses on a Global platform. Reed Exhibitions and retail consultant Nancy Georges have teamed up with renowned German retailer Tchibo, to bring Australian innovation and design to the retail community locally and internationally. This is an unprecedented opportunity that any small business could only dream about…until now!

The Top 20 designers and businesses, selected from hundreds of submissions, ‘pitch’ the features and benefits of their product. The expert judging panel, eliminate products in a series of Pitching rounds, until one business is awarded the winner.

The 1st Prize Winner, spends 4 days in Hong Kong with the Tchibo product team, gain access to Tchibo’s stores and world class manufacturing capabilities with the possibility to take Australian business global as well as local business support and exposure.

The winner isn’t the only business to benefit from Innovation Pitchfest. All finalists will have access to the Tchibo manufacturing capability, fee free as well as exposure and promotion of their business and products.

Previous Winners, Orbitkey, Leisco, MaCo and Cerachef have met with Tchibo in their Hong Kong office and are at various stages of working on their opening orders.

Innovation Pitchfest is a unique ‘world first’ event that will showcase Australian talent and
create opportunities for Australian businesses!

Together we, Reed Exhibitions, Tchibo Germany & Nancy Georges, are working to:

  • PROMOTE Australian products to the world
  • OFFER Australian businesses manufacturing opportunity with an experienced international manufacturer; using high quality materials, leveraging manufacturing economies of scale, who is also a retailer in Germany and Northern Europe
  • ATTRACT International buyers to Gift Fair and Life inStyle

Enter Innovation Pitchfest to:

  1. IP feb 2015 3Have access to world class manufacturing capabilities and expertise
  2. Have your product sold in Tchibo stores in Germany and northern Europe
  3. Spend 4 days & 3 nights in Hong Kong with Tchibo Executives
  4. Promote your product and business to Australia & the world
  5. Work with Business experts to take your business to the next level


Have You:

  1. Designed and produced a product already sold in the Australian Market?
  2. Designed a product but want to manufacture more cost effectively?
  3. Designed a product but not sure where to start to manufacture?




Innovation Pitchfest Out of Towners


  • Reed Gift Fair and Life inStyle Exhibitors, August 2014 + February 2015 - eligible for first prize
  • Designers, Inventors & non-exhibitors - enter the Innovation section




The Prizes are awarded at the Grand Final in August 2016.

GROUP 1  (Reed Gift Fairs & Life Instyle Exhibitors)


  1. Hong Kong trip with Tchibo, 4 days & 3 nights ~ to talk business, visit one of the busiest retail markets in the world and enjoy the sights & sounds of Hong Kong
  2. 1 year Press Loft membership, worth $6 600.00
  3. Product featured in Innovation Pitchfest Showcase at InnoDesignTech Expo in Hong Kong, December 2016 via Hong Kong Trade Development Council - HKTDC
  4. 4 Hour Power Meeting with Magnolia Solutions’ Nancy Georges, The Retail Miss Fix It, valued at $1210.00
  5. Winning product submitted to the Tchibo Buying Team to be sold in their stores in Germany and Northern Europe
  6. Access to Tchibo’s world class Tchibo manufacturing plant, expertise and capabilities *
  7. Tchibo Award

* Winner may chose to utilise their existing manufacturing and not Tchibo's.

2nd PRIZE 

  • 4 Hour Power Meeting with Magnolia Solutions’ Nancy Georges, The Retail Miss Fix It, valued at $1210.00
  • Tchibo Award


3rd PRIZE 

  • 4 Hour Power Meeting with Magnolia Solutions’ Nancy Georges, The Retail Miss Fix It, valued at $1210.00
  • Tchibo Award


GROUP 2 (Non-Exhibitors Only)






  • The winner isn’t the only business to benefit from the process, all Entrants will have access to the Tchibo manufacturing capability, fee free.
  • Promotion online and in all press releases and media.
  • Experience in the international market




Innovation Pitchfest will be held before the Autumn Sydney Life inStyle and Reed Gift Fairs.

Sydney : 4 April  : Intuit Quickbooks Sydney CBD: 10.00 am & 4.00 pm





Designers & Businesses ‘Pitch’ the features and benefits of their product in a series of Pitch rounds – each one eliminating Pitchers, ultimately ending with one Business standing!





  1. Christoph Honnefelder : Tchibo Director Products
  2. Bastian Grafe, Tchibo Director of Creative Sourcing & Co-operation
  3. Sally De Swart: Reed Exhibitions Australia Group Exhibition Director
  4. Tara Dennis: Designer, Speaker
  5. Nancy Georges: Magnolia Solutions, The Retail Miss Fix-it
  6. Jayde Leeder, Creator of Little Paper Lane & Social Media Wizz





All businesses will be invited to submit their products or design innovation, either made or conceptual.

Product must be designed by the business.

We would love to see innovation and creativity in all submissions!!





  • Homewares
  • Lifestyle
  • Furniture

At this stage the PitchFest is not open for Fashion & Accessories.



The following will help you assess the viability of your submission. Consider the following:

  • Design Innovation and Originality       • Sales Success and Commercial Viability
  • Unique to category                                   • Presentation of Product and Packaging
  • Customer Appeal and Value
                   • Marketing and Merchandising Activity
  • Innovation in Functionality
                   • Quality of Manufacturing





18 MARCH 2016:           Submission Deadline.

22 MARCH 2016:           The TOP 20 Shortlist will be published

4 APRIL 2016:         Shortlisted businesses will then participate in 3 levels of Pitching before the winner is announced



"Tchibo is one of the biggest European retail companies operating in the field of consumer goods. With our unique business model of offering changing weekly collections of innovative, fashionable and creative products through our various sales channels we constantly surprise and delight our customers. To achieve this unique retail offering, we rely on our global network of partnering creative suppliers and innovators, from around the world. We very much appreciate the opportunity given by Reed and Magnolia Solutions to now step into the first collaboration with Australian Businesses and Creatives. We are more than excited and looking forward to sharing our expertise and experience the new product and concept ideas at the first ever Innovation Pitchfest in Sydney, Australia.”

Christoph Honnefelder , Director Products Tchibo


“We are delighted to be partnering with Tchibo to launch the first ever “Tchibo PitchFest” at Reed Gift Fairs.  The opportunity to facilitate this event and connect a well-respected global retailer and manufacturer with innovative Australian wholesalers and promote Australian designed products to an international marketplace is very exciting.  The “PitchFest” is a unique way to for a Retailer to source products at the Fairs and we look forward to wholesalers embracing this new initiative”

Sally de Swart | Group Director – Retail, Reed Exhibitions


“As a proud Australian and a former wholesaler and manufacturer, I am so excited to be creating this unique opportunity with two great organisations and their fabulous teams!! I have been looking for manufacturing solutions for Australian businesses, of every size, for many years and I believe that Tchibo will give Australian creatives a once-in-a-lifetime opportunity to launch their product to the world! The PitchFest seems a logical initiative to put together after spending time with Tchibo and knowing the objectives to think outside the square at Reed. No matter how innovative and strategic we are in Australia, our market and population is limited, we need international markets to ensure local success and longevity. I have enjoyed working with Sally and Katherine and their Reed Exhibitions’ team on innovations at Gift Fair and look forward to supporting businesses wherever this road will take us!”

Nancy Georges, The Retail Miss Fix-it, Magnolia Solutions




We have recorded Google Hangouts to share some info and insight into the event:



Please Connect With Us ...............................................................