The competition that brings innovative Australian design to a global market has revealed the winners of Innovation PitchFest 2015, which took place at the Melbourne Showgrounds from 1 4 August. 
 The three day event that saw 20 finalists from around Australia pitch the features and benefits of their product in a series of competitive rounds to an expert judging panel uncovered a host of ingenious new designs, covering everything from homeware and hi tech accessories, the latest kitchen devices, organic babywear, clever travel goods and environmentally friendly Christmas trees.

Innovation PitchFest is an international collaboration between European retail giant Tchibo Germany, Australian trade fair leader Reed Exhibitions and retail consultancy Magnolia Solutions and has been created to introduce unique Australian designs and products to the international marketplace. 
Winners Monica Ho and Jade Su from Montague Transformer Bag, a clever and compact multi purpose bag ideal for work, weekends or travel, said they were both honoured and excited to be named the Innovation PitchFest 2015 winner. “We are so thankful and unbelievably overwhelmed, it’slike a dream come true,” Jade enthused. “Innovation PitchFest is such a great platform to present our products, and to receive recognition from reputable, experienced people in the industry is so valuable. We certainly didn t expect it, but this win, which allows us to work with retail giant Tchibo, gives us unimaginable potential for our innovative product. Before Innovation PitchFest, as a company we didn t believe we would have been able to take the Transformer Bag to the international market. Now with the help of Tchibo, anything is possible for us

“Our Transformer Bag is fun and versatile – so different to what we were seeing on the market. We wanted our company to create something that was much more than a bag, something that was compact and convenient for today s busy lifestyle and on the go person. The Transformer bag is available in fun, fresh prints and colours, and can go from formal to casual compactly and easily – it’s the essential multi occasion bag.”

The Innovation PitchFest 2015 Winners 

1st Prize Winner M Montague Transformer Bag

A clever and compact multi purpose transformable bag ideal for work, weekends or travel available in a range of prints and colourful designs.

2nd Prize Winner M Escargot Milk Cotton Baby Suit Baby jumpsuits made from the softest Australian milk cotton and packaged in an amazingly cute milk carton – the perfect gift for any baby and ideal for little ones with sensitive skins.

3rd Prize Winner : Cerachef Colour Change Cookware

Revolutionary and stylish non stick cookware that changes colour when it reaches the perfect cooking temperature, then returns to its original state when cool and ready for cleaning.

QBO Intuit Innovation Award Winner : MaCo

The clever magnetic cable organiser that can be used at home, in the car, at the office or worn when out and about. It eliminates mess, tangles and provides a neat and stylish storage solution for earphones, chargers and technology cables.

People s Choice : Padpod

Designed by an industrious 13 year old for her grandmother, who was finding it difficult reading her iPad in bed, Padpod is the perfect accessory for your iPad, e Reader, smartphone or book. This nifty beanbag can hold all of these devices on your lap, a table, desk or in bed at the perfect angle and can be used at home or work, on a plane or in a car – anywhere.

Remaining Top 8 Finalists: 

Tactica One

The ultimate man candy, Tactica One combines the latest hi tech material technology with smart design to deliver a chic bottle opener that is extremely tough, ultra lightweight and a worthy companion for your premium drink experience. one/

Phoebe Lamps

An Australian made lamp with a difference, Phoebe is designed to move through life with its owner and easily adapt to each new phase. The highly durable plastic shade design separates, so by inserting any paper, photograph, map, artwork or even fabric between the two shade pieces, you can transform the lamps appearance in minutes.

One Two Tree

Here s to Christmas with a twist An eco friendly, chic alternative to the traditional Christmas tree made from sustainable wood sources that lasts for years and provides a stylish design solution for any festive occasion on your calendar.

Bella Baby Bag

A chic and completely reversible black/tan baby bag manufactured from an exclusive Italian fabric that s anti bacterial, odour free and waterproof both inside and out. Unzips to become a portable change or play mat and also includes discreet pockets to hold valuables as well as a nifty handbag insert.

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